Rewards4 is a fast-growing British technology company which has created an award-winning fan engagement and rewards platform that connects sports clubs and organisations with their fans. Through its bespoke technology, clubs can offer their fans a way to earn points from their everyday spending, which can then be used to watch and support the sport or club they love.
The company operates a range of dedicated programmes including Rewards4Racing, Rewards4Golf, Rewards4Cricket, Rewards4Rugby and Rewards4Rugby League with almost two million passionate sports-loving members now signed up. The success of the platform was recognised when the Rewards4Racing programme won the silver award for Best Fan Engagement programme in the 2017 Sports Business Awards.
ticketing & merchandise purchases using Rewards4 points
monthly active members collecting & spending points
spent by 249,000 members with our retail partners
“Through the Rewards4Racing programme, the level of customer engagement is growing rapidly. This has been demonstrated both by the number of points collected by our customers in 2016, as well as the increase in the number of redemptions. The number of points redeemed has generated more than £5.6 million in advanced ticket sales for us.”
Paul Fisher, Group Managing Director, Jockey Club Racecourses
"We know the importance of loyalty in sport. Rugby is no different and we are delighted to be able to offer Saracens’ fans this unique and exciting opportunity to help them pay for their sporting passion. As the first rugby club to join the Rewards4Rugby programme, we are delighted to be pioneering the platform in rugby and believe this will be a great benefit for all Saracens’ fans."
Andy Duckworth, Chief Commercial & Marketing Officer, Saracens
“Cricket relies on fans returning as often as possible to watch all formats of the game. We were very impressed with the results from the Rewards4Racing programme and we were delighted to be one of the first clubs to launch a similar programme in Cricket. The Rewards4Cricket programme has become the focus of our marketing and CRM programme”.
David Harker, CEO, Durham County Cricket Club