Careers with Rewards4

1/1 Senior Insight Analyst


The Company – Rewards4

R4G Ltd (trading as ‘Rewards4’) is a provider and operator of loyalty and reward solutions that strengthen customer and consumer loyalty and improve member engagement within and through sporting passion centres.  Rewards4 currently operates the following sports based loyalty programmes:

Rewards4Racing is the award winning rewards programme for racegoers in the UK. Our founding partner in 2011 was Jockey Club Racecourses, Britain’s largest commercial racecourse group. With the addition of York Racecourse in 2015 and, more recently, Arena Racing Company’s racecourses, the programme now has an expanding network that includes over 1 million members who collect points at over 4,500 retailers, 31 racecourses and 4 bookmaker partners.

Rewards4Golf was our first sports rewards programme, launched in 2008. With over 400,000 members, Rewards4Golf is the largest and most successful golf loyalty programme in the UK.

Rewards4Cricket was our first club focused programme and we currently work with Durham, Hampshire and Glamorgan County Cricket Clubs. This hugely popular programme is set for significant growth in 2018 with the addition of a host of other County Cricket Clubs and cricket related organisations. 2018 has already welcomed  Worcestershire ccc to the Rewards4Cricket platform.

Rewards4Rugby was launched in late 2016 with European champions Saracens being our first partner club. The programme is also set for significant growth in 2018 as more clubs and rugby fans join.

Rewards4Rugby League is our newest programme launching in December 2017. Dedicated to fans of rugby league, we have initially partnered with the RFL to deliver fantastic rewards and benefits to fans of the Super League and England. Futhermore, in the last month alone we have signed up three more top flight professional rugby league clubs (and their fans).


The Position

In line with Rewards4’s growth trajectory, an exciting opportunity has arisen within the Customer Insight Team at the company’s base in Burton-on-Trent, Staffs. A Senior Insight Analyst is required to support the CI Director and Head of BI to deliver internal and partner CRM campaigns and reporting, working closely with the Marketing managers and executives. Alongside a fellow Senior Insight Analyst, the successful applicant will have a passion for enhancing business performance through effective data insights.

Your primary role and responsibilities will be:

Under the direction of the Head of BI, support the Marketing team in delivering agreed internal CRM campaigns, member journeys and transactional trigger emails across all programmes, including:

-- Analysis of targeting and send volumes

-- Applying selection criteria with control cells where appropriate

-- Making data available via list creation or bespoke/automated segmentation fields

-- Allocation/fulfilment of points-based incentives

-- Production of reports to enable the Head of Marketing, CRM Manager and Website Manager to monitor and evaluate the effectiveness of marketing communications.


Under the direction of the CI Director, deliver all data aspects of our partner campaigns and reporting, including:

-- Analysis of ticket purchase history data

-- Segmentation and list targeting

-- Managing the allocation/removal of bonus points

-- Post-campaign evaluation reports

-- Producing all regular partner reporting (for our Racecourses, Cricket counties and Rugby clubs) with automation as required.

Use data and insights to support the CI Director and Head of BI in their planning and strategy conversations with Directors and other Senior Managers.

Perform bespoke analyses on Internal Marketing campaigns to understand ROI at both aggregate and segment-level – and be comfortable presenting findings and recommendations to Senior Management.

Build on the Tableau MI transformation that has taken place in recent years, to enable greater visibility of BAU Marketing campaign performance.

Deliver adhoc data management and analytical data requests.


Skills, Qualities & Experience

- Graduate with a strong Maths / Science background.

- 3-5 years’ experience in a commercial analytics environment (highly capable candidates with less experience will also be considered).

- Competent in at least one of SQL / SAS, with the drive to quickly learn new coding skills if not already acquired

- A passion for effectively communicating data-driven insights to a “non-analyst” audience.

- Highly proficient with Microsoft Office suite, particularly Excel

- Excellent organisational skills and ability to prioritise workload, ideally with a proven track record of being able to manage a varied and continuously evolving workload.

- Effective communication and interpersonal skills, coupled with commercial awareness, are considered essential for this role.


Additional Information

Hours: Full-time.

Location: Rewards4’s Head Office in Burton-on-Trent, Staffordshire.

Salary: £35,000 - £40,000 per annum depending on experience, plus benefits.


To apply for this exciting role please send your CV by email to Kyly Talbot at