Jockey Club Services and Rewards4 launch Rewards4Cricket loyalty platform…
Monday 11th May 2015 – Jockey Club Services, which offers a range of world-class business services to organisations in sport, and Rewards4, the specialist sports loyalty programme operator, today announced the launch of a new ‘Rewards4Cricket’ loyalty platform with Hampshire Cricket and Durham County Cricket Club as its first partners.
Rewards4Cricket is a loyalty platform that will power both Hampshire Cricket Rewards and Durham Cricket Rewards, which launch imminently. It will enable fans of both clubs, including members, to collect Rewards4Cricket points on purchases of matchday tickets and international tickets for matches staged at the Ageas Bowl and the Emirates Durham ICG, and from everyday spending with more than 4,000 online retailers and in-store with over 30 High Street brands.
Loyalty programme members can redeem these Rewards4Cricket points as cricket rewards in the form of tickets, memberships, merchandise, bespoke experiences and other offers from the clubs. The platform’s core objectives will be to help cricket clubs to reward customers and encourage an increase in the frequency of their return.
The validity and potential of the Rewards4 approach to loyalty has been proven with its hugely successful Rewards4Racing partnership with The Jockey Club, which now has more than 650,000 members. Rewards4Racing has been running for more than four years and is helping to reward loyal racing customers and increase the frequency of their return visits.
David Mann, CEO of Hampshire Cricket, said:
David Harker, CEO of Durham County Cricket Club, said:
Tom Cowgill, Director of Rewards4, said:
Rob Quick, Director of Jockey Club Services, said:
A number of other county cricket clubs have expressed strong interest in launching rewards programmes powered by Rewards4Cricket in due course.