Rewards4 continues expansion with new programmes, sports and clubs in 2018


In an exciting 2018 so far, award-winning sports rewards company, Rewards4, has continued to grow its reach in terms of the number of programmes and the number of sports in which it operates.   

As well as providing a valuable loyalty currency for sports fans, Rewards4’s unique platform continues to provide sports clubs, racecourses and governing bodies with a proven money saving and fan engagement tool.

After a record-breaking year in 2017, Rewards4 has announced a number of new partnerships in 2018 which has seen the further expansion of its rewards and loyalty platform into new sports.

The continued success within cricket has caught the eye of Worcestershire County Cricket Club, whose fans can now use the platform to save money on their tickets and membership packages.  The good news hasn’t stopped there, with Warwickshire and the England supporters club, Barmy Army, also signing up to the Rewards4Cricket programme in recent weeks.

Hull FC, St. Helens and Warrington Wolves have also become the first three Betfred Super League clubs to sign up to the Rewards4Rugby League programme.  The addition of these clubs follows the initial success of the partnership with the RFL’s Our League membership which launched at the end of 2017.

Meanwhile, the ever-popular Rewards4Racing programme is continuing to flourish with a roll-out across Arena Racing Company’s 15 tracks which, alongside The Jockey Club’s racecourses and York bring the total number of courses participating in the programme to 32.  In January 2018, Rewards4Racing also welcomed Betfair as the programme’s fourth betting partner.   These partnerships have already led to increased engagement with a new audience of racing fans.

Rewards4 won’t be resting on its laurels though, with plans in place for the next six months that will go a long way to increasing the 100,000 members who are actively collecting and spending points each month.  These plans include Rewards4’s first foray into women’s sport with the launch of the Rewards4Netball programme.

With over two million members in total and a staggering £25 million spent on tickets and merchandise using Rewards4 points to date, a leap into the world of football before the year is out can only add to the overwhelming recent success story.

Several more cricket and rugby clubs are set to confirm their place on their respective Rewards4 programmes in the next few months, whilst conversations are also taking place with leading organisations within golf to further enhance the Rewards4Golf programme which is enjoying it’s tenth birthday this year.

There is also a real passion at Rewards4 to tap into grassroots sport and open up the platform to sports fans and participants who want to save money on their club membership or next piece of kit. 

The network of professional club partners will also give these fans even more opportunities to spend their points and save money watching the team they love.

Tom Cowgill, co-founder and director of Rewards4, commented: “The key to achieving our strategic growth plans at Rewards4 is three-fold: 1) the expansion of our base of sports fans and participants; 2) the steady uptake of the platform by clubs in our core sports; rugby, football, cricket, golf and horse racing; and 3) ensuring that our members remain engaged and active within their chosen programme by giving them access to relevant and exciting rewards and offers. 

“We’re seeing an incredible appetite from clubs wanting to deliver more value-added benefits to their fans.  Our platform provides these clubs with a bespoke rewards and loyalty solution which requires little or no resource from the club while at the same time giving their fans access to a huge network of retail and other partners with whom they can earn points to spend back at their club. With a strong foothold in racing, golf, cricket, rugby union and rugby league, our plan over the next 12-months is to continue to sign up and work with professional clubs in these sports as well as expanding our offering into new sports such as Football and Netball as well as widening our reach by rolling out the platform into grass roots sport. 

“We know that clubs believe in the importance of fan engagement as part of their plans for success. We can demonstrate the value that our programmes are delivering and how organisations like the RFL are putting rewards and loyalty at the heart of their membership activities, driving engagement with each and every member. 

“Our vision is to deliver a rewards-based platform and loyalty currency which becomes the industry standard in sport within the UK and, ultimately, across the globe.”

To find out more and become part of the Rewards4 success story, please call 0345 605 5220.