In a bid to strengthen their fan engagement and benefit programmes, a raft of county cricket clubs and cricketing brands have recently signed up to Rewards4Cricket – the loyalty programme dedicated to cricket fans.
Worcestershire, Warwickshire and world-renowned England supporters’ club, Barmy Army, have joined existing Rewards4Cricket partners – Glamorgan, Durham and Hampshire - to help supporters save money on tickets and memberships at a level never before seen in the sport.
Operated by the UK’s largest operator of sports-based rewards programmes (Rewards4), the Rewards4Cricket programme is designed specifically to provide new ways for county cricket clubs and cricketing brands to reward their fans, particularly for their spend outside of the sport. The platform will also enable clubs to promote match day tickets and packages to the fast growing Rewards4Cricket membership base.
Chris Millard, Managing Director at Barmy Army, commented: “Here at the Barmy Army we are dedicated to giving all of our members and supporters the best opportunity to watch and support cricket all around the world. Offering the Rewards4 programme is another excellent benefit to our membership which I am sure will be loved by all.”
With over 4,500 retail and high street partners, the Rewards4Cricket programme enables loyal cricket fans and supporters to collect points on their everyday spending and redeem these against the cost of memberships, match day tickets, cricket tours and merchandise.
Tom Cowgill, director and co-founder of Rewards4, concluded: “Following the launch of Rewards4Cricket in 2015, we were keen to build on the momentum that the programme has generated with Durham, Hampshire and Glamorgan. We’re delighted that more county cricket clubs and cricketing brands are now looking to reward their supporters and members in new and exciting ways - Rewards4Cricket has been designed to help them achieve this.”
The Rewards4Cricket programme is free to join for county cricket clubs, cricket brands and, most importantly, fans. The points which are used to gain fantastic cricket rewards and experiences are funded by the retail and other partners who participate on the Rewards4 platform.