When fan currency engages beyond the pitch

It is no secret that die-hard sports fans are some of the most passionate and engaged people when their team is on the pitch. However, what happens when they’re at home or at work? Does that loyalty filter through to every day life? Often not and as a result, clubs continue to seek ways to maintain that engagement and infiltrate the day-to-day lives of their fans

Engagement via digital currencies

There is a clear appetite for fan currency as a means to extend engagement beyond the pitch, with links being made between fan engagement and fan currency. For example, soccer giants Paris Saint-Germain and Juventus are turning to digital coins or tokens (also known as cryptocurrency) to raise funds and deliver unprecedented levels of fan engagement. This is a growing area for sport, but one that is likely to attract the attention of world-leading clubs as well as fans looking to redeem their tokens for voting rights on how a club is run. However, currency in the form of fan tokens is arguably risky due to a notable lack of regulation.

​So what other options exist for those clubs that want to turn their fans into year-round supporters without the associated risk of token offerings?

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