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Using your customers to drive success

28/9/2018

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Sports clubs have long recognised they can’t rest on their laurels when it comes to engaging with their fans. Gone are the days when your dad and grandad’s favourite club becomes, by default, yours. The younger generation are much harder to reach and win over as loyal fans – they have been granted easy access to a global playing field, with local football teams now competing for fans against the likes of Barcelona and Manchester United.

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