After five successful years of delivering the Rewards4Rugby League programme, we are excited to announce a fresh look for our partnership with the Rugby Football League.
To continue our support of the RFL’s Our League Membership scheme and to align the programme even more closely with Our League members, Rewards4Rugby League will be re-branded ‘Our League Rewards’ to coincide with the partnership entering a sixth successive season.
Since launching in late 2017, over 40,000 Rugby League fans have joined the Rewards4Rugby League programme, collecting over 42 million points through their everyday spending across the programme’s network of retail partners and brands as well as through their transactions and interactions with the Our League membership scheme, mainly through the Our League app.
In the last five years, Rewards4Rugby League has helped members save over £130,000 when buying tickets to the Betfred Super League Grand Final and the Betfred Challenge Cup Final as well as on merchandise from England Rugby league. Fans of Wigan Warriors, Leeds Rhinos and Hull FC have also been able to use their valuable points to save money watching and supporting the team they love.
Rhodri Jones, Managing Director at RL Commercial, says:
"Six years on and I’m delighted to say that our partnership goes from strength to strength – a partnership that delivers a range of fantastic offers to thousands of Rugby League fans. Fans will notice and I’m sure welcome the new look Our League Rewards and the improvements to the customer experience. It’s an exciting development.”
An exciting recent addition to the programme means that grass roots Rugby League players and officials can now be rewarded with points when playing for their clubs, for kicking a goal and even when scoring a try! Since launching this aspect of the programme in 2022, players and officials have collected 128,000 points which can be used to renew their Our League Active membership for next season.
Rewards4Rugby League Member, Linda, commented: “What a fabulous scheme this is, and it gives me pleasure to use it. Where else can you collect points for polls, match predictors and for purchasing items that you would be buying anyway and make money doing it? I've been lucky enough to build up enough points to purchase a Saints ladies training top and a man's replica shirt, which has saved me a fortune and was great fun simply by purchasing items from partners such as eBay, Groupon, Boots, etc or via the Our League app. It's a win-win situation!”
The planned 'new look’ for the programme is expected to be unveiled in the next couple of months and will complement Our League’s look and feel, ensuring a consistent member experience. The re-brand will bring with it additional points collection and redemption opportunities, including with additional Super League clubs as well as a more seamless way for members to redeem points for Rugby League tickets following an integration with Ticketmaster - the RFL’s ticketing platform.
Tom Cowgill, Director and Co-Founder of Rewards4, said: "We are delighted to be renewing our long-term partnership with the RFL. The re-brand of the programme will be an important step in aligning the rewards platform to the ever popular Our League membership scheme. We are looking forward to working with Our League to provide even more opportunities for members to join the programme, save money and be rewarded for their loyalty and commitment to this great sport."
After a successful launch in 2020, we are delighted to announce that Everton Football Club has renewed its agreement with Rewards4 to continue running and helping to grow the Everton Rewards programme.
Stephanie Hughes, Marketing Director at Everton, said: "We are continually looking for ways to build on our fan engagement and reward the commitment of our loyal supporters. The Everton Rewards platform allows us to achieve both objectives while also providing the club with new commercial opportunities.
"The opportunity to make savings on ticket purchases and Official Membership is clearly resonating with our fans, and it makes perfect sense to work with an award-winning platform for fan engagement, particularly one that is seamlessly integrated with our ticketing platform.
"We are looking forward to continuing our collaboration with Rewards4 and working on ways to grow the number of fans participating in the programme."
Since the programme started in late 2020, almost 50,000 Evertonians have signed up to Everton Rewards to take advantage of the opportunities to save money watching and supporting the club they love.
Dave, an Everton Season Ticket member, commented: "I've been using Everton Rewards for two years now. I’ve saved £54 off next season's Season Ticket already. The programme is free for all Evertonians, and I highly recommend joining to start saving money and collecting points."
Everton Rewards members have so far collected 31.5 million points through the programme, which has helped them save over £57,000 against the cost of Everton products and experiences.
Everton Rewards features a host of ways for supporters to build up their points quickly when they transact and engage with the club and when they shop with the thousands of everyday brands and partners that participate in the programme. It's no surprise to see 72% of all Everton Rewards members now regularly participating in the programme.
Tom Cowgill, Director and Co-Founder of Rewards4, said: "As well as delivering a best-in-class rewards programme for Everton's fantastic supporters, we are committed to looking at new ways for fans to use the programme every day, which is why we've introduced even more ways to collect points.
"We are proud of the savings this programme has so far delivered for Evertonians and, together with Everton, we have enabled fans not only to save money but to do so by supporting the club they love.
"I would like to thank the team at Everton for their continued support and promotion of the programme, increasing fan engagement and ensuring that fans can unlock fantastic rewards."
We've all heard that an apple a day keeps the dentist away. Well, fruit isn't the only thing that is good for us. For years, psychologists have said there are health benefits that come with rooting for your favourite sports teams, and at Rewards4, we were delighted to be able to support 433,000 of our sports-loving members to enjoy those benefits in 2022.
Whether you are a football, rugby, or cricket fan, a golfer, or a racegoer, there is an undeniable excitement of seeing your team, favourite player, or a backed horse claiming victory. Sport can have us on the edge of our seats and is responsible for many a bitten nail, but we wouldn't swap it for the world!
The excitement of being in the stands and part of those winning moments is good for us; it's stress relieving, self-esteem boosting, and above all else, sport allows us to be part of a community, not just as a spectator watching our favourite team but as a Rewards4 member too.
The highlight of your week, your weekend treat, whatever you call it, is something we look forward to, that time to be lost in the emotion of the game or race and provide a temporary escape from the worries of work or home life.
It is our instinct to rejoice in the collective joy of success, whether from the excitement of cheering our horse to the finishing post, celebrating the most fantastic try, or the unbearable anticipation of a penalty shoot-out. Being part of the action enables us to create positive memories and forge deep connections together.
However, it's not all fairy tales; for those who followed the Six Nations or the World Cup, you'll agree that being a sports fan has its ups and downs, but sport (like life) is all about overcoming obstacles. If the underdogs can go on to win or climb out of the relegation zone, this instils confidence that we, too, can rise to real-life challenges.
Much can change in our lives, but sport is our constant; it is the light at the end of our tunnel, and as the country bounced back from lockdown, the pent-up demand to get back watching live sport was measurable. In racing alone, our members purchased over 1.6 million tickets to the races between mid-2021 and the end of 2022.
We are undoubtedly a nation of sports lovers, and the fan base post-Covid continues to boom. In 2022, UK sport was enjoyed by 76.2m fans, surpassing the previous record of 75.1m in 2019*
In fact, did you know the UK is the only country whose attendance at sports events is greater than its population? Wow!
Regardless of whether your team wins or loses, watching sports is empowering. As children, we are inspired by our heroes like Lionel Messi or Ronaldo, and as adults, it leaves us feeling energised and motivated to exercise. Not to mention the little workout we got by leaping out of our seats as our team scored, and when they did, we basked in the reflective glory as if our cheer got the ball across the line.
At its core, sport is about teamwork and when the match is over and we return home we do so in the knowledge that we are part of a community with a shared identity and sense of loyalty, and it is this feeling that keeps us coming back to cheer on our teams come rain or shine.
As Rewards4 members, we celebrate this, and that's why we are committed to working with our sports partners to reward fans for their loyalty. Together we can create more unforgettable experiences and opportunities for fans to enjoy the sport they love and if we can do so having helped them save some money in the process, then so much the better.