Not that it’s an easy win. Today’s sports fans are more on the ball than ever when it comes to sponsors; a recent global survey found that while most don't object to sponsorship, more than eight in ten believe that fans are not front of mind when sponsors make deals with players or teams.

In a bid to strengthen their fan engagement and benefit programmes, a raft of county cricket clubs and cricketing brands have recently signed up to Rewards4Cricket – the loyalty programme dedicated to cricket fans.

Worcestershire, Warwickshire and world-renowned England supporters’ club, Barmy Army, have joined existing Rewards4Cricket partners – Glamorgan, Durham and Hampshire - to help supporters save money on tickets and memberships at a level never before seen in the sport. ​