New look unveiled for Rugby League’s Rewards Programme

After five successful years of delivering the Rewards4Rugby League programme, we are excited to announce a fresh look for our partnership with the Rugby Football League. ​

To continue our support of the RFL’s Our League Membership scheme and to align the programme even more closely with Our League members, Rewards4Rugby League will be re-branded ‘Our League Rewards’ to coincide with the partnership entering a sixth successive season.

Since launching in late 2017, over 40,000 Rugby League fans have joined the Rewards4Rugby League programme, collecting over 42 million points through their everyday spending across the programme’s network of retail partners and brands as well as through their transactions and interactions with the Our League membership scheme, mainly through the Our League app. 

In the last five years, Rewards4Rugby League has helped members save over £130,000 when buying tickets to the Betfred Super League Grand Final and the Betfred Challenge Cup Final as well as on merchandise from England Rugby league. Fans of Wigan Warriors, Leeds Rhinos and Hull FC have also been able to use their valuable points to save money watching and supporting the team they love.

Rhodri Jones, Managing Director at RL Commercial, says:
"Six years on and I’m delighted to say that our partnership goes from strength to strength – a partnership that delivers a range of fantastic offers to thousands of Rugby League fans. Fans will notice and I’m sure welcome the new look Our League Rewards and the improvements to the customer experience. It’s an exciting development.”   
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An exciting recent addition to the programme means that grass roots Rugby League players and officials can now be rewarded with points when playing for their clubs, for kicking a goal and even when scoring a try!  Since launching this aspect of the programme in 2022, players and officials have collected 128,000 points which can be used to renew their Our League Active membership for next season. 

Rewards4Rugby League Member, Linda, commented: “What a fabulous scheme this is, and it gives me pleasure to use it. Where else can you collect points for polls, match predictors and for purchasing items that you would be buying anyway and make money doing it? I've been lucky enough to build up enough points to purchase a Saints ladies training top and a man's replica shirt, which has saved me a fortune and was great fun simply by purchasing items from partners such as eBay, Groupon, Boots, etc or via the Our League app. It's a win-win situation!”    

The planned 'new look’ for the programme is expected to be unveiled in the next couple of months and will complement Our League’s look and feel, ensuring a consistent member experience. The re-brand will bring with it additional points collection and redemption opportunities, including with additional Super League clubs as well as a more seamless way for members to redeem points for Rugby League tickets following an integration with Ticketmaster - the RFL’s ticketing platform.    

Tom Cowgill, Director and Co-Founder of Rewards4, said: "We are delighted to be renewing our long-term partnership with the RFL. The re-brand of the programme will be an important step in aligning the rewards platform to the ever popular Our League membership scheme.  We are looking forward to working with Our League to provide even more opportunities for members to join the programme, save money and be rewarded for their loyalty and commitment to this great sport."