Lancashire Cricket is pleased to announce it has teamed up with Rewards4Cricket, a rewards programme dedicated to cricket fans, ahead of the 2019 season as the Club continues to strengthen fan engagement and benefit programmes for Members and supporters of the Red Rose.
The Rewards4Cricket programme, operated by the UK’s largest operator of sports-based rewards programmes (Rewards4), is initially focused on providing new ways to reward supporters for their loyalty when purchasing tickets and Memberships at Emirates Old Trafford.
With over 4,500 retail and high street partners, the Rewards4Cricket programme enables loyal cricket fans and supporters to collect points on their everyday spending and redeem these against the cost of Memberships, match day tickets, and merchandise in Lancashire’s Official Store.
The Club and Rewards4Cricket will work together to grow a database of engaged fans from the wider community in the North West by providing the opportunity to win some great cricket experiences as well as saving money when watching Lancashire or England at Emirates Old Trafford.
Jonathon Nuttall, Lancashire Cricket’s Head of Ticketing & Digital Systems, said:
Our Members and supporters are at the heart of everything we do. Their loyalty to the Club over the years has been incredible and we always strive to reward that commitment by providing them with the best possible experience.
The Red Rose joins other counties including Durham, Hampshire, Worcestershire, Glamorgan and Warwickshire who currently work with Rewards4Cricket.
Tom Cowgill, Director and Co-Founder of Rewards4Cricket, added:
Our Rewards4Cricket membership is growing rapidly and partnering with Lancashire Cricket not only enables us to welcome and reward their Members and supporters but also provides our existing members with another great redemption opportunity.