With just a week to go, Rewards4 is delighted to announce that we will be featured in this year’s Leaders in Sport London summit hosting a panel discussion, ‘Using Innovative Reward Platforms To Boost Fan Loyalty’ on the Tech & Innovation stage at Twickenham stadium. Rewards4’s co-founder and Director, Tom Cowgill, with be joined by Paul Fisher, Managing Director, Jockey Club Racecourses, and Tom Rowell, Head of Marketing & Ticketing, Everton FC to discuss the impact of rewards in delivering results for fans, clubs and their commercial partners.
This year’s flagship Leaders conference will welcome 3,000 director level sports executives from over 70 countries, with an overarching theme of ‘The Future of Sport’. Rewards4 will be looking to debate the role that both technology and rewards will have in the sector.
Tom Cowgill said: “We are looking forward to joining our partners, Everton FC and the Jockey Club at the Leaders summit and to sharing our experiences and insights on the central role that a rewards programme can play in a club’s fan engagement strategy. To date, Rewards4 points have helped fans save money on over £40 million worth of transactions with our club and racecourse partners and these points are fast becoming the ubiquitous payment method for sports fans to save money when they are buying their season ticket, membership, extra matchday ticket or team shirt. Hopefully the panel discussion will demonstrate how our unique technology platform and points-based currency is key to recognising and rewarding fans’ loyalty.”
To mark this year’s event, Rewards4, in conjunction with Leaders, has produced a special report ‘Merchandising, ticketing, and driving value through memberships and loyalty.’ The report, which is free to download, assesses the most modern ticketing tactics for maintaining value and capacity, as well as charting the latest trends in retail, and how they're cascading down to the sports industry, and analysing how loyalty programmes can help boost both revenue streams.