We are excited to be roaring into 2023 under a new agreement with Leicester Tigers after a successful first 18 months of the Tigers ROARwards programme.
Since we launched in April 2021, the programme has helped Tigers fans save £120,000 when using points to renew their season tickets, buy tickets to matchdays and buy merchandise from the Tigers store.
There's nothing quite like the roar of the fans at Welford Road as the team runs out and it’s great to be able to reward that passion. However, as the cost-of-living crisis bites, it is the programme’s primary aim of helping fans save money watching and supporting the team they love that we are most proud of.
Tom Cowgill, Director and Co-Founder of Rewards4, said: "We are delighted to have developed a programme that genuinely adds value to Leicester Tigers and their fans and facilitates the development of more unforgettable experiences for all.
"In the current climate attending sports fixtures sadly is often considered a luxury, and we are proud of the savings that this partnership has so far delivered for fans. Together with Tigers, we have enabled fans not only to save money but to do so supporting the club they love.
"Tigers ROARwards has grown rapidly, and we would like to thank Chris Rose and the team at Tigers for their continued support and promotion of the programme, increasing fan engagement and ensuring that fans have the opportunity to unlock fantastic rewards."
In the last 18 months, the ROARwards programme has attracted 12,500 members with a staggering 92% participation rate. These members have collected 36 million points in the last year and have spent 24 million points on Tigers season tickets, matchday tickets, merchandise or to win great prizes through the programme.
Steve, a Tigers season ticket holder, commented: "The Tigers ROARwards programme is brilliant, and I highly recommend it to all Tigers fans! I have been collecting points regularly now and have converted these points to make a saving on my Tigers Season Ticket renewal. I'm now looking forward to the new season and getting to Welford Road to support the team."
Donna Easingwood, ROARwards Manager at Leicester Tigers, said: "We are proud of our partnership with Rewards4, a partner who truly understands the importance of fans to a club and appreciates our club values of passion and pride.
"Together, we have created a programme that rewards fan loyalty, helps fans save money in a time of crisis and provides us with new data to assist our understanding of our fans and their buying behaviour. We are delighted with the partnership's first-year results and look forward to extending the programme's scope in 2023.