Rewards4Football becomes Everton Rewards – giving fans even more ways to earn points
Everton Rewards is the new name for Rewards4Football – with the revamped loyalty programme offering Evertonians even more ways to collect points.
As well as earning points on everyday spending with thousands of brands and retailers, Everton Rewards makes it even easier for supporters to bank more points by introducing new ways to collect - from simply watching highlights of the latest games on evertonfc.com to engaging with the Club’s social media channels. Whenever there are opportunities to collect points, fans will be notified on screen, allowing Blues to build up their points easily.
Everton Rewards users will continue to be rewarded with points when they purchase merchandise at evertondirect.com and will also have the opportunity to win exclusive Everton prizes and experiences through the platform.
Blues can use their points to save money on products including Season Tickets and Official Memberships or can save them up for matchday tickets and stadium tours upon their return.
Everton Rewards is FREE for all Everton supporters to use and enjoy. Sign up by visiting the Everton Rewards website
Tom Rowell, Head of Marketing and Ticketing at Everton Football Club, said: “We are continually looking for innovative ways to recognise the commitment of our loyal supporters and rewarding their loyalty to the Club.
“Moving to our own bespoke-branded Everton Rewards platform marks the next stage in our loyalty offering, and I have no doubt it will prove popular with Evertonians.
“We’re also excited to offer even more value by giving fans the opportunity to build up their reward points through everyday engagement with our Club’s website and social media channels.”
Tom Cowgill, Director and Co-Founder of Rewards4, said: “We are delighted to have had such a positive start to our relationship with Everton and its loyal fans. As well as delivering a best-in-class rewards programme for Everton’s fantastic supporters, we are committed to looking at new ways for fans to use the programme everyday which is why we’ve introduced even more ways to collect points. We hope that the new-look Everton Rewards programme will be a big hit with fans.”
Rewards4 is delighted to be working alongside Everton Football Club to provide a rewards programme dedicated to helping fans save money on their Season Tickets, match tickets and matchday experiences.
Rewards4Football, operated by the UK’s largest operator of sports-based rewards programmes (Rewards4), enables supporters to collect points when they make purchases with or engage with Everton, as well as on their everyday spending with over 4,000 other Rewards4Football partners.
Supporters will be able to spend their points on a variety of products including match tickets, memberships and matchday experiences, plus Season Tickets from the 2021/22 season onwards.
This year’s Leaders Week took a long hard look at the future of sport. From broadcasting rights to marketing, technological innovation and governance to commercial growth. The organisers reported 2,000 executives joined the event as it made its Twickenham debut. As well as private meetings, masterclasses, corridor encounters, and power huddles, Leaders ran a series of panel sessions on the technology and innovation stage
Joining the NFL, Real Madrid, Tottenham Hotspurs and Olympique Lyonnais, Rewards4 attended its first panel joined by Paul Fisher, Managing Director, Jockey Club and Tom Rowell, Head of Marketing & Ticketing at Everton Football Club. And it was the subject of how to boost fan loyalty through its innovative rewards programme which was the focus of discussion.
With just a week to go, Rewards4 is delighted to announce that we will be featured in this year’s Leaders in Sport London summit hosting a panel discussion, ‘Using Innovative Reward Platforms To Boost Fan Loyalty’ on the Tech & Innovation stage at Twickenham stadium. Rewards4’s co-founder and Director, Tom Cowgill, with be joined by Paul Fisher, Managing Director, Jockey Club Racecourses, and Tom Rowell, Head of Marketing & Ticketing, Everton FC to discuss the impact of rewards in delivering results for fans, clubs and their commercial partners.
This year’s flagship Leaders conference will welcome 3,000 director level sports executives from over 70 countries, with an overarching theme of ‘The Future of Sport’. Rewards4 will be looking to debate the role that both technology and rewards will have in the sector.
Tom Cowgill, director and co-founder of Rewards4, has successfully completed the National Three Peaks Challenge and has helped to raise over £4,000 for Target Ovarian Cancer.
The National Three Peaks Challenge is a battle of endurance that requires you to take on the three highest peaks in England, Scotland and Wales within 24 hours. Starting up in Scotland, the 26-mile trek includes the dizzy heights of Ben Nevis (1,344m), Scafell Pike (978m) and Snowdon (1,085m).
We are delighted to announce that one of Rugby League’s most successful clubs, Leeds Rhinos, have teamed up with Reward4Rugby League, and will join the likes of the Rugby Football League, St Helens, Wigan Warriors, Warrington Wolves and Hull FC already on the programme.
The announcement sees the club continuing to strengthen fan engagement by providing their supporters with a fantastic benefits programme to reward their continued support and loyalty.
Lancashire Cricket is pleased to announce it has teamed up with Rewards4Cricket, a rewards programme dedicated to cricket fans, ahead of the 2019 season as the Club continues to strengthen fan engagement and benefit programmes for Members and supporters of the Red Rose.
The Rewards4Cricket programme, operated by the UK’s largest operator of sports-based rewards programmes (Rewards4), is initially focused on providing new ways to reward supporters for their loyalty when purchasing tickets and Memberships at Emirates Old Trafford.
It is no secret that die-hard sports fans are some of the most passionate and engaged people when their team is on the pitch. However, what happens when they’re at home or at work? Does that loyalty filter through to every day life? Often not and as a result, clubs continue to seek ways to maintain that engagement and infiltrate the day-to-day lives of their fans
Engagement via digital currencies
There is a clear appetite for fan currency as a means to extend engagement beyond the pitch, with links being made between fan engagement and fan currency. For example, soccer giants Paris Saint-Germain and Juventus are turning to digital coins or tokens (also known as cryptocurrency) to raise funds and deliver unprecedented levels of fan engagement. This is a growing area for sport, but one that is likely to attract the attention of world-leading clubs as well as fans looking to redeem their tokens for voting rights on how a club is run. However, currency in the form of fan tokens is arguably risky due to a notable lack of regulation.
So what other options exist for those clubs that want to turn their fans into year-round supporters without the associated risk of token offerings?
Thanks to the combination of fast internet, smartphones and social media, today’s fans are always connected and even, some have argued, “hyper digitalised”, voicing their passion on Twitter, Facebook and every other social network out there. As a result, many of us now watch games while bantering with other fans on our mobile phones – the so-called “second screen – and Facebook reports that of the 1.3 billion-plus people on Facebook, 500 million are “hardcore football fans”.
As a result, social media is a critical connection not only between clubs and fans – but the attraction and retention of new fans – allowing sporting organisations to amplify their messages, discuss and interact with supporters, potentially strengthen team identification and successfully grow their fan base. But how many clubs are truly realising the influence of social media on sport and harnessing its value when it comes to fan loyalty?
Sports clubs have long recognised they can’t rest on their laurels when it comes to engaging with their fans. Gone are the days when your dad and grandad’s favourite club becomes, by default, yours. The younger generation are much harder to reach and win over as loyal fans – they have been granted easy access to a global playing field, with local football teams now competing for fans against the likes of Barcelona and Manchester United.