Rewards4 is excited to launch Rewards4Imps in partnership with Lincoln City Football Club. A new loyalty proposition that's 'bigger and better than ever before' and rewards Imps' fans for their loyalty and support of the club. 
The Rewards4Imps loyalty programme launches on Wednesday, 2nd August and offers fans the opportunity to collect points and save money with Lincoln City when buying tickets, memberships and merchandise. 
The new loyalty programme features a host of ways for supporters to build up their points balance quickly and easily, not only by collecting points when they transact with the club but also on their everyday spending with thousands of brands and retailers that participate in the Rewards4Imps programme. 
 
At the heart of the Rewards4Imps programme are savings. Members can use the valuable points they collect to save money on their next purchase with the club, whether buying season tickets, memberships and match tickets via Lincoln’s ticketing portal or merchandise from the Lincoln City club shop. Members can also win exclusive prizes and unforgettable experiences just by being a Rewards4Imps member and supporting the team they love.
 
Rob Noble, Head of Supporter Services, Lincoln City Football Club, said: “Our new Rewards4Imps offer to fans is a great chance for them to save money on their ticket purchases with the club by earning points which can then be redeemed for tickets or merchandise from the Imps.
 
“Supporters will also be able to earn points from their everyday purchases, holiday bookings and much more, with a wide variety of retailers, which can all then be redeemed through the scheme to get money off your Imps purchases, along with other great benefits. We’re looking forwards to working with Rewards4 to provide this enhanced rewards platform which will provide a significant opportunity for fans to save money when supporting the Imps, which I’m sure many will appreciate in the current climate.”
 
Tom Cowgill, Director and Co-Founder of Rewards4, said: “We are looking forward to working with Lincoln City to launch the Rewards4Imps programme for their loyal and passionate fans. With the cost of living crisis really starting to bite, we are delighted to be able to deliver a best-in-class rewards programme which helps fans save money supporting the club they love.”
 
Rewards4Imps is FREE for all Lincoln City fans to join, use, and enjoy. Sign-up today by visiting https://imps.rewards4sport.com/

​Your city, your club, your passion, get involved.

​Rewards4Racing is delighted to announce that The Curragh has joined the award-winning loyalty programme for racegoers, increasing the number of Irish racecourses on the programme to nine.
 
Customers of The Curragh who join Rewards4Racing will now be rewarded with points every time they buy a ticket to one of the fantastic racedays at the course, including all the Irish Classics.  Existing Rewards4Racing members in both the UK and Ireland will also be able to spend their valuable points to make great savings on race day tickets to any of The Curragh’s race meetings or to win some amazing raceday experiences at  Ireland’s most historic and iconic racing venues.
 
The Curragh’s loyal racegoers will also be able to boost their balances by collecting points every time they shop via the Rewards4Racing website with thousands of retailers and brands or place a bet with Rewards4Racing’s exclusive betting partners, including Paddy Power. 
 
The Curragh Racing & Sponsorship Manager, Evan Arkwright, said: “We are delighted to partner with  the Rewards4Racing programme and look forward to working pro-actively with their team to not only offer incentives to benefit our regular racegoers, but also to attract a new audience to the racecourse who can utilise this exciting initiative when they come to the races or buy with the many partners on the programme.  We look forward to extending the programme to include other elements in the future including our Behind The Scenes tours and Thoroughbred Trails.”
 
Now in its twelfth year and with over a million members, Rewards4Racing has proved to be a significant resource in helping its racecourse partners attract new racegoers as well as retaining and rewarding existing fans of the sport. In 2022, 780,000 tickets to the races were bought by its members.
 
Rewards4Racing Director, Tom Cowgill, said: “It is really exciting to welcome The Curragh to the programme. As one of the most famous Irish racecourses hosting iconic race meetings such as the Tattersalls Irish Guineas Festival, Dubai Duty Free Irish Derby Festival and Irish Champions Festival, it increases the choice for existing Rewards4Racing members to both collect and spend their points, as well as giving loyal Curragh racegoers the chance to join the programme and be rewarded.”

After five successful years of delivering the Rewards4Rugby League programme, we are excited to announce a fresh look for our partnership with the Rugby Football League. ​

To continue our support of the RFL’s Our League Membership scheme and to align the programme even more closely with Our League members, Rewards4Rugby League will be re-branded ‘Our League Rewards’ to coincide with the partnership entering a sixth successive season.

Since launching in late 2017, over 40,000 Rugby League fans have joined the Rewards4Rugby League programme, collecting over 42 million points through their everyday spending across the programme’s network of retail partners and brands as well as through their transactions and interactions with the Our League membership scheme, mainly through the Our League app. 

In the last five years, Rewards4Rugby League has helped members save over £130,000 when buying tickets to the Betfred Super League Grand Final and the Betfred Challenge Cup Final as well as on merchandise from England Rugby league. Fans of Wigan Warriors, Leeds Rhinos and Hull FC have also been able to use their valuable points to save money watching and supporting the team they love.

Rhodri Jones, Managing Director at RL Commercial, says:
"Six years on and I’m delighted to say that our partnership goes from strength to strength – a partnership that delivers a range of fantastic offers to thousands of Rugby League fans. Fans will notice and I’m sure welcome the new look Our League Rewards and the improvements to the customer experience. It’s an exciting development.”   
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An exciting recent addition to the programme means that grass roots Rugby League players and officials can now be rewarded with points when playing for their clubs, for kicking a goal and even when scoring a try!  Since launching this aspect of the programme in 2022, players and officials have collected 128,000 points which can be used to renew their Our League Active membership for next season. 

Rewards4Rugby League Member, Linda, commented: “What a fabulous scheme this is, and it gives me pleasure to use it. Where else can you collect points for polls, match predictors and for purchasing items that you would be buying anyway and make money doing it? I've been lucky enough to build up enough points to purchase a Saints ladies training top and a man's replica shirt, which has saved me a fortune and was great fun simply by purchasing items from partners such as eBay, Groupon, Boots, etc or via the Our League app. It's a win-win situation!”    

The planned 'new look’ for the programme is expected to be unveiled in the next couple of months and will complement Our League’s look and feel, ensuring a consistent member experience. The re-brand will bring with it additional points collection and redemption opportunities, including with additional Super League clubs as well as a more seamless way for members to redeem points for Rugby League tickets following an integration with Ticketmaster - the RFL’s ticketing platform.    

Tom Cowgill, Director and Co-Founder of Rewards4, said: "We are delighted to be renewing our long-term partnership with the RFL. The re-brand of the programme will be an important step in aligning the rewards platform to the ever popular Our League membership scheme.  We are looking forward to working with Our League to provide even more opportunities for members to join the programme, save money and be rewarded for their loyalty and commitment to this great sport." 

​We've all heard that an apple a day keeps the dentist away. Well, fruit isn't the only thing that is good for us. For years, psychologists have said there are health benefits that come with rooting for your favourite sports teams, and at Rewards4, we were delighted to be able to support 433,000 of our sports-loving members to enjoy those benefits in 2022.
 
Whether you are a football, rugby, or cricket fan, a golfer, or a racegoer, there is an undeniable excitement of seeing your team, favourite player, or a backed horse claiming victory. Sport can have us on the edge of our seats and is responsible for many a bitten nail, but we wouldn't swap it for the world!
 
The excitement of being in the stands and part of those winning moments is good for us; it's stress relieving, self-esteem boosting, and above all else, sport allows us to be part of a community, not just as a spectator watching our favourite team but as a Rewards4 member too.
 
The highlight of your week, your weekend treat, whatever you call it, is something we look forward to, that time to be lost in the emotion of the game or race and provide a temporary escape from the worries of work or home life.
 
It is our instinct to rejoice in the collective joy of success, whether from the excitement of cheering our horse to the finishing post, celebrating the most fantastic try, or the unbearable anticipation of a penalty shoot-out. Being part of the action enables us to create positive memories and forge deep connections together.
 
However, it's not all fairy tales; for those who followed the Six Nations or the World Cup, you'll agree that being a sports fan has its ups and downs, but sport (like life) is all about overcoming obstacles. If the underdogs can go on to win or climb out of the relegation zone, this instils confidence that we, too, can rise to real-life challenges.
 
Much can change in our lives, but sport is our constant; it is the light at the end of our tunnel, and as the country bounced back from lockdown, the pent-up demand to get back watching live sport was measurable. In racing alone, our members purchased over 1.6 million tickets to the races between mid-2021 and the end of 2022.
 
We are undoubtedly a nation of sports lovers, and the fan base post-Covid continues to boom. In 2022, UK sport was enjoyed by 76.2m fans, surpassing the previous record of 75.1m in 2019*
 
In fact, did you know the UK is the only country whose attendance at sports events is greater than its population? Wow!
 
Regardless of whether your team wins or loses, watching sports is empowering. As children, we are inspired by our heroes like Lionel Messi or Ronaldo, and as adults, it leaves us feeling energised and motivated to exercise. Not to mention the little workout we got by leaping out of our seats as our team scored, and when they did, we basked in the reflective glory as if our cheer got the ball across the line.
 
At its core, sport is about teamwork and when the match is over and we return home we do so in the knowledge that we are part of a community with a shared identity and sense of loyalty, and it is this feeling that keeps us coming back to cheer on our teams come rain or shine.
 
As Rewards4 members, we celebrate this, and that's why we are committed to working with our sports partners to reward fans for their loyalty. Together we can create more unforgettable experiences and opportunities for fans to enjoy the sport they love and if we can do so having helped them save some money in the process, then so much the better.  

The rising cost of utilities, rocketing fuel costs and the general cost of living is a concern for many people, and understandably so. However, as the UK faces a historically big hit to household income, we cannot underestimate the importance of attending sports events in keeping us all smiling.
 
The more chaotic life becomes, the more important cheering on our favourite teams, playing our favourite sports, or just being with friends at the races becomes in helping us beat away the winter blues.
 
Sports participation has a tremendous role in improving the nation's social, mental, and physical well-being. Whether we watch it or play it, sport is an emotional refuge, a bolt hole from all that worries us; it is escapism and entertainment all in one. Just look at how the nation got behind the 2022 World Cup; we almost forgot it was Christmas!
 
However, the cost of living is a real problem, and people are understandably cutting back on leisure activities or seeking lower-cost stay-at-home alternatives to meet the soaring costs of bills. In fact the Office for National Statistics claims 54% of us are already spending less on non-essentials.
 
The sad reality is that we now find ourselves in a year where sports events attendance is considered a luxury, and as a sector, we need to find new ways to feed fan retention to ensure our crowd numbers stay strong in these trying times.
 
Enter Rewards4…
 
A fierce advocate of the motivational value of rewards and the revenue reciprocity this brings to the commercial growth of the mature sports market.
 
At Rewards4, it is possible to help fans save money simply by watching and supporting the team they love. We believe in #passionrewarded; fan loyalty is at the heart of our existence.
 
However, the idea of a loyalty programme isn’t new. Loyalty and rewards programmes have been around since American Airlines created the first 'frequent flyer' loyalty programme in 1981. A tried and tested concept that consumers have flocked to for many years to lower costs and increase affordability.
 
In fact, 2022 research by e wallet and brand marketplace Swapi claims that 42% of Brits use loyalty schemes to combat the cost-of-living
 
However, the traditional rewards and redemption strategy is a thing of the past. Loyalty programmes are no longer an antidote to rising prices but an opportunity to enhance the fan experience, incentivise behaviour and forge an emotional connection with fans. An emotional connection that is data-rich and that provides crucial insight invaluable to marketing teams that will drive commercial growth.
 
As we enter 2023, we do so with greater awareness of our spending and cautiousness that extends beyond monetary value. As consumers we seek experiential factors and personalisation more and more, and we need to harness this desire and engage with fans through collaborative opportunities and meaningful rewards.
 
The increasing financial uncertainty makes this a pivotal time for the sports industry. It is also a time of great opportunity, with the development of loyalty bringing great insight into the preferences of our audience and equipping us with the data that will enable us to create real change where it matters most.
 
Rewards4 currently works with over 50 sports organisations, helping them to: 1) deliver a loyalty proposition which recognises and rewards the loyalty of more than 400,000 fans; 2) collect first party data from those fans and deliver valuable insights.
 
To find out how Rewards4 can help you to support your fans, get in touch with the team today: https://www.rewards4group.com/partner-with-us.html

We are excited to be roaring into 2023 under a new agreement with Leicester Tigers after a successful first 18 months of the Tigers ROARwards programme.

Since we launched in April 2021, the programme has helped Tigers fans save £120,000 when using points to renew their season tickets, buy tickets to matchdays and buy merchandise from the Tigers store.

There's nothing quite like the roar of the fans at Welford Road as the team runs out and it’s great to be able to reward that passion.  However, as the cost-of-living crisis bites, it is the programme’s primary aim of helping fans save money watching and supporting the team they love that we are most proud of.

Tom Cowgill, Director and Co-Founder of Rewards4, said: "We are delighted to have developed a programme that genuinely adds value to Leicester Tigers and their fans and facilitates the development of more unforgettable experiences for all. 

"In the current climate attending sports fixtures sadly is often considered a luxury, and we are proud of the savings that this partnership has so far delivered for fans. Together with Tigers, we have enabled fans not only to save money but to do so supporting the club they love. 

"Tigers ROARwards has grown rapidly, and we would like to thank Chris Rose and the team at Tigers for their continued support and promotion of the programme, increasing fan engagement and ensuring that fans have the opportunity to unlock fantastic rewards."

In the last 18 months, the ROARwards programme has attracted 12,500 members with a staggering 92% participation rate. These members have collected 36 million points in the last year and have spent 24 million points on Tigers season tickets, matchday tickets, merchandise or to win great prizes through the programme. 

Steve, a Tigers season ticket holder, commented: "The Tigers ROARwards programme is brilliant, and I highly recommend it to all Tigers fans! I have been collecting points regularly now and have converted these points to make a saving on my Tigers Season Ticket renewal. I'm now looking forward to the new season and getting to Welford Road to support the team."

Donna Easingwood, ROARwards Manager at Leicester Tigers, said: "We are proud of our partnership with Rewards4, a partner who truly understands the importance of fans to a club and appreciates our club values of passion and pride. 

"Together, we have created a programme that rewards fan loyalty, helps fans save money in a time of crisis and provides us with new data to assist our understanding of our fans and their buying behaviour. We are delighted with the partnership's first-year results and look forward to extending the programme's scope in 2023.

Saracens Rewards is the new name for Rewards4Rugby – with the revamped loyalty programme offering Saracens fans even more ways to collect points and save money on purchases with the club.

As well as collecting points on their everyday spending with thousands of brands and retailers, Saracens Rewards features a host of ways for supporters to build up their points balance just for being a Saracens fan. These opportunities include visiting the official website and engaging with the club’s social media channels and digital newsletters. 

Supporters will be notified wherever there are opportunities to collect, allowing them to build up their points balance quickly and easily. 

Saracens Rewards members will have the opportunity to spend their points to:

• WIN exclusive prizes and experiences such as tickets, signed merchandise, memberships, hospitality and much more; or
• SAVE money when purchasing memberships, match tickets and purchases from the club shop. 

Saracens Rewards is FREE for all Saracens fans to join, use and enjoy. Sign-up by visiting: https://saracens.rewards4sport.com/

Alex Gummer, Marketing Director at Saracens, said: “Our Members and supporters are at the heart of everything we do. Their loyalty to Saracens over the years has been incredible and we always strive to reward that commitment by providing them with the best possible experience.

“We are delighted to have launched Saracens Rewards which is integrated with the club’s ticketing and merchandising platforms, making it easy for fans to collect and spend points with us and save money when buying tickets, memberships and merchandise. 

“The programme will also give us a deeper understanding of our fan base which will be great in enabling new and existing partners to connect directly with fans and reward them for their support.”

Tom Cowgill, Director and Co-Founder of Rewards4, said: “Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially when it can be achieved so seamlessly.

“We are looking forward to working with Saracens to reward fans’ loyalty and help make supporting the club more affordable so they can enjoy even more unforgettable experiences at the StoneX Stadium.”

Lancashire Cricket Rewards is the new name for Rewards4Cricket – with the revamped loyalty programme offering Lancashire Cricket fans even more ways to collect points and save money on purchases with the club.

As well as collecting points on their everyday spending with thousands of brands and retailers, Lancashire Cricket Rewards features a host of ways for supporters to build up their points balance just for being a Lancashire Cricket fan. These opportunities include visiting the official website, live streaming home fixtures and engaging with the club’s social media channels and digital newsletter. 

Supporters will be notified wherever there are opportunities to collect, allowing them to build up their points balance quickly and easily. 

Lancashire Cricket Rewards members will have the opportunity to spend their points to:

• WIN exclusive prizes and experiences such access and tickets to major events, signed merchandise, memberships, hospitality and much more; or
• SAVE money when purchasing memberships, match tickets (including England tickets at Emirates Old Trafford) and purchases from the club shop. 

Lancashire Cricket Rewards is FREE for all Lancashire fans to join, use and enjoy. Sign-up by visiting: https://lancashirecricket.rewards4sport.com/

Jonathon Nuttall, Head of Ticketing and Hospitality Sales at Lancashire Cricket, said: “Our Members and supporters are at the heart of everything we do. Their loyalty to Lancashire Cricket over the years has been incredible and we always strive to reward that commitment by providing them with the best possible experience.

“We are delighted to have launched Lancashire Cricket Rewards which is integrated with the club’s ticketing and merchandising platforms, making it easy for fans to collect and spend points with us and save money when buying tickets, memberships and merchandise. 

“The programme will also give us a deeper understanding of our fan base which will be great in enabling new and existing partners to connect directly with fans and reward them for their support.”

Tom Cowgill, Director and Co-Founder of Rewards4, said: “Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially when it can be achieved so seamlessly.
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“We are looking forward to working with Lancashire Cricket to reward fans’ loyalty and help make supporting the club more affordable so they can enjoy even more unforgettable experiences at Emirates Old Trafford.”

Tigers ROARwards is the new loyalty and rewards programme dedicated to helping Leicester Tigers fans save money on purchases with the club.

As well as collecting points on their everyday spending with thousands of brands and retailers, Tigers ROARwards features a host of ways for supporters to build up their points balance just for being a Tigers fan. These opportunities include visiting the official Leicester Tigers website and engaging with the Tigers app, social media channels and the ROAR newsletter. 

Supporters will be notified wherever there are opportunities to collect, allowing them to build their points balance quickly and easily. 

Tigers ROARwards members will have the opportunity to spend their points to:

• WIN exclusive prizes and experiences such as meeting their favourite players, access and tickets to major events when crowds return, signed merchandise and much more; or
• SAVE on purchase of season tickets, memberships, match tickets or purchases from the Club Shop. 

Tigers ROARwards is FREE for all Tigers fans to join, use and enjoy. Sign-up by visiting: https://tigers.rewards4sport.com/ 

Chris Rose, Head of Brand at Leicester Tigers, said: “The Tigers Family is built on loyalty, passion and pride in our team and so we are excited to be able to acknowledge that loyalty with our own rewards programme. 

“Tigers ROARwards has been integrated with the club’s ticketing and merchandising platforms, making it easy to collect and spend points with us such on items including tickets, hospitality, membership, events and merchandise. We are also looking to extend the scope of the programme to enable fans to spend points when buying their food and drinks on matchdays with us.  
“The programme will also give us a deeper understanding of our fans as consumers through the data they provide which will be great in enabling new or existing partners to promote their products and services to the right fans and which will help our fans save more money when supporting the Tigers.”

Tom Cowgill, Director and Co-Founder of Rewards4, said: “We’ve managed to secure a unique position in providing unprecedented ways to reward fans for their loyalty and passion to their club. Rewarding devoted fans when they engage with their club as well as enabling them to turn their everyday spending into savings is proving to be a compelling concept for many clubs and their fans.

“We are looking forward to working with Leicester Tigers to reward fans’ loyalty and help make supporting the club more affordable so they can enjoy even more unforgettable experiences at Mattioli Woods Welford Road Stadium.”